Post by account_disabled on Mar 11, 2024 5:20:30 GMT -5
The our client campaigns earn are directly a result of us doing outreach. In many cases a large number of links to our client research campaigns earn come from what we call syndication. This is what typically plays out when we get a clients campaign featured on a popular authoritative site which is Site A in the following scenario Send content pitch to Site A. Site A publishes article linking to content. Site B sees content featured on Site A.
Site B publishes article linking to content. Site C sees content featured on Europe Cell Phone Number List Site A. Site C publishes article linking to content. And so on So what does this have to do with longterm link earning Once the content is strategically seeded on relevant sites using outreach and syndication it is wellpositioned to be found by other publishers. Site As content functions as the perfect citation for these additional publishers because its the original source of the newsworthy information establishing it as the authority and thus making it more likely to be linked to. This is what happened in the TechCrunch example I shared above. Examples In a recent Experts on the Wire podcast guest Andy Crestodina talked about the missing stat. According to Andy most industries have commonly asserted but rarely supported statements.
These stats are begging for someone to conduct research that will confirm or debunk them. Side note this particular podcast episode inspired this post definitely worth a listen To find examples of content that uncovers a missing stat in the wild we can look right here on the Moz blog Confirming industry assumptions When we did our native advertising versus content marketing study we went into it with a hypothesis that many fellow marketers would agree with Content marketing campaigns perform better than native advertising campaigns. any studies done proving or debunking this assumption. Furthermore there wasnt any publicly available data about the average number of links acquired for content marketing campaigns.
Site B publishes article linking to content. Site C sees content featured on Europe Cell Phone Number List Site A. Site C publishes article linking to content. And so on So what does this have to do with longterm link earning Once the content is strategically seeded on relevant sites using outreach and syndication it is wellpositioned to be found by other publishers. Site As content functions as the perfect citation for these additional publishers because its the original source of the newsworthy information establishing it as the authority and thus making it more likely to be linked to. This is what happened in the TechCrunch example I shared above. Examples In a recent Experts on the Wire podcast guest Andy Crestodina talked about the missing stat. According to Andy most industries have commonly asserted but rarely supported statements.
These stats are begging for someone to conduct research that will confirm or debunk them. Side note this particular podcast episode inspired this post definitely worth a listen To find examples of content that uncovers a missing stat in the wild we can look right here on the Moz blog Confirming industry assumptions When we did our native advertising versus content marketing study we went into it with a hypothesis that many fellow marketers would agree with Content marketing campaigns perform better than native advertising campaigns. any studies done proving or debunking this assumption. Furthermore there wasnt any publicly available data about the average number of links acquired for content marketing campaigns.