Post by account_disabled on Jan 8, 2024 10:08:07 GMT -5
WORK WITH US License Our System as a Certified Agency Let Us Build Your Marketing System GUIDES Fractional CMO Local Marketing Professional Services Guide to Growing Your Agency or Consulting Business Marketing Strategy Plan Content Marketing Customer Journey Referrals Mobile Marketing Email Marketing SEO Paid Search Social Media CRM Marketing Automation Website Design Advertising Small Business Finances Sales Small Business Business clients Certified agencies ABOUT About Us Contact RESOURCES Newsletter Blog Podcast Invite John to speak Books Workbooks Find a certifieHow to Make Strategy More Than a Nice Idea Home Blog How to Make Strategy More Than a Nice Idea Few things are more confusing to business owners and marketers than the idea of marketing strategy. marketing strategy photo credit HikingArtist.
via photopin cc I think thats due in part to simple misunderstanding by many who try to apply the concept but its also due to the fact that strategy is Mobile App Development Service very malleable that is to say it can be many things. A very solid way to define business strategy is the effective use of resources to reach stated objectives. Perhaps a more tangible way to define marketing strategy would be the effective use of resources to create and communicate a valuable and profitable difference in the marketplace. Either way you can see theres lots of room for interpretation. But rather than debate the proper way to define what marketing strategy is I would like to share how to develop it bring it to life and give it a voice.
No matter how perfectly you state your marketing strategy if it doesnt live firmly in the tactics you employ to develop customers its all for naught. The act of driving strategy deeply into your marketing consists of three elements Determine a core point of difference This is how you state why someone should hire you as opposed to someone else who says they do what you do. Its your unique value proposition and it must be developed with a narrowly defined ideal client in mind. Ive written about this idea frequently and suggest you visit this post on ideal client and this post on core difference to get very specific how to instructions on this element. Create an engagement framework Strategy based engagement thinking forces you to push your core marketing strategy into every marketing activity.
via photopin cc I think thats due in part to simple misunderstanding by many who try to apply the concept but its also due to the fact that strategy is Mobile App Development Service very malleable that is to say it can be many things. A very solid way to define business strategy is the effective use of resources to reach stated objectives. Perhaps a more tangible way to define marketing strategy would be the effective use of resources to create and communicate a valuable and profitable difference in the marketplace. Either way you can see theres lots of room for interpretation. But rather than debate the proper way to define what marketing strategy is I would like to share how to develop it bring it to life and give it a voice.
No matter how perfectly you state your marketing strategy if it doesnt live firmly in the tactics you employ to develop customers its all for naught. The act of driving strategy deeply into your marketing consists of three elements Determine a core point of difference This is how you state why someone should hire you as opposed to someone else who says they do what you do. Its your unique value proposition and it must be developed with a narrowly defined ideal client in mind. Ive written about this idea frequently and suggest you visit this post on ideal client and this post on core difference to get very specific how to instructions on this element. Create an engagement framework Strategy based engagement thinking forces you to push your core marketing strategy into every marketing activity.